5 Ways to Make the World Notice Your App from Balsamiq

© Steve Rhodes

You know the story : somebody creates a product and need the world to notice it.

Happens every day. But every day is harder to be noticed. Still, a few suceceed : the few that don't give up until they are noticed. Sometimes they are nice enough to share the experience with the rest of us.

In one of their blog posts, Balsamiq team outlined what they did to get 100 product reviews in the first six weeks after they launched Mockups:

• 1. Major blog coverage Try various techniques to be covered by major blogs.
• 2. Direct Emails Compile a list of emails. Send emails to those people. (Email template is included in the post.)
• 3. Conversations Find relevant post or articles and add comments with links to your product.
• 4. Give stuff away Give the product for free to reviewers. Give a demo version for free to everyone. Don't spend money on marketing, instead preffer to attract people with free licenses.
• 5. Blog Only 3 words: blog, blog, blog!